Desirée Lupi, a name that tells a history on double platform. The history of the firm and the family Lupi that, in the ’70s, started the production of handcraft bags. And the history of the new generation, Desirée, who picked up the inheritance recreating the family tradition, through her collections Desirée Lupi, resourceful, concrete and creative, as she is.An idea of success that gained the interest of the Italian and foreign market: from the first singlebranding , to the hype of the exclusive shop online.
Our business model is based on “Direct to Consumer”, that means direct sales from producer to consumer.
The decision to skip the passage of traditional distributors responds to a precise and conscious business choice:
On the one hand, we are able to bridge the gap between the brand and the consumer, with whom we can now have a direct relationship in terms of customer experience; on the other, we can offer a product of the highest quality and manufacture at factory prices.
In this way, our history and identity are at the complete disposal of the customer, who has the possibility to communiocate us directly and in real time his tastes, needs and requirements.
A bag done by hand, is a small privilege. Its unique value is in the love of people who creates it and, as for magic, transmits it to whom wear it.
Desireé Lupi, DLBags